On Thursday, 27 November 2025, the Marketing and Communications team teamed up with the vibrant Central Library staff to bring our e-resources to life at the mayor’s annual Market Day and what a memorable activation it was.
The Cape Town Civic Centre buzzed with energy as service providers from across Cape Town showcased their products and services. The festive spirit was undeniable with live entertainment and Christmas carols creating the perfect backdrop for a day of connection and discovery. Against this lively setting, our Central Library colleagues shone brightly as they engaged curious visitors, from members of the public to engaging with colleagues from other departments.
What stood out most was the genuine excitement from passersby, with many stopping by to learn more. Majority simply scanned the QR code and downloaded the app immediately, while others expressed amazement at how easy it was to sign up online as a library member. The feedback was positive with people saying that they appreciated the convenience, accessibility and innovation our libraries now offer.
Visitors didn’t just listen, they participated. They explored the PressReader and Libby apps at the stand, tested out features all while discovering new digital worlds at their fingertips. It was a powerful reminder of how far our digital footprint has come and how eager our communities are to embrace it. Thank you to the Central Library team for their enthusiasm, professionalism and unwavering commitment to showcasing LIS’s evolving digital offerings. You continue to set the tone for what collaborative activations can achieve.
This year’s market day proved that the right location, the right energy and the right team can create magic. We connected with existing users, welcomed new ones and proudly demonstrated how our libraries are adapting in a digitally driven world.
As we look to 2026, M&C hopes to invite even more libraries to join us. The activations are powerful platforms, moments where awareness meets action, where interest becomes membership and where our services truly shine. Let’s continue embracing every opportunity with the same enthusiasm and drive. Our libraries are evolving and together we are shaping a future where LIS is visible, accessible and celebrated in every corner of Cape Town.
Tarcia Eiman
Professional Officer
Marketing & Communications