My recent two month journey with the Marketing & Communications unit was a profound professional revelation. I am incredibly grateful for the opportunity, which gave me a front-row seat to the dynamic energy, strategic demands and tight deadlines that shape our corporate brand. Moving from library social media and displays to department-level campaigns opened my eyes to the intricate balance of creativity and corporate guidelines.
Two of the biggest highlights during my time at Marketing and Communications included filming the Chess@Libraries video which reaching over 78 thousand views on the City’s official Facebook page. Another standout moment was working with the CSH Executive Director, Zukiswa Mandlana, on a directorate level video – all opportunities that ordinarily do not present themselves within the library space.
Beyond learning new tools, this experience became a mirror for my career. It allowed me to test my skills in a new environment, providing crystal-clear clarity on what I enjoy most and where I truly want to focus my energy. This introspection has ignited a renewed sense of purpose and I’m returning to my library role with fresh enthusiasm and a sharper, more strategic mindset.
If you’re feeling stagnant or curious about your own path, I cannot overstate the value of this experiential learning programme. It is a must for anyone looking to rediscover their “why” and explore their potential within our department. Stepping outside our daily routines is the best way to gain perspective on where we belong.
Take the leap… it might just redefine your purpose.
Marvin Williams
Assistant Librarian
Parow Library